The Best by West Midlands Survey

Survey Infographic

Headline results at a glance

• All West Midlands councils have at least one Twitter and one Facebook account
• 85% of respondents said that is very important that their councils uses social media
• And 92.5% said it is very important to use social media in their roles
• Yet only 37.5% claimed their council’s usage was high
• And only 25% claimed that their council’s use of social media was effective
• 47.5% of communications people said that their use was high
• Training and trust are the biggest barriers to greater use of social media today
• Only 15% of respondents said that there were no barriers
• 85% of councils have members who use social media
• The figure for senior managers who use social media is less than half this, at 32.5%
• 42.5% of councils do not have an up-to-date social media policy or guidance
• 97.5% of responding councils expect their use of social media to increase
• The  most mentioned examples of good practice came from Police forces across the West Midlands, Walsall Council’s use of social media, Twitter Gritter/#WMGrit and Coventry’s Facebook page

 

Please click here for the detailed survey results