Detailed survey results

 

 

Question 1: In your opinion, how important is it for councils to use social media?

Very important 85% and important 15%

 

Question 2: How important is it for you to use social media in your role?

Very important 92.5% and important 7.5%

 

Question 3: How would you describe your council’s use of social media?

High 37.5%, Medium 55%, Low 7.5%

 

Question 4: How would you rate your council’s effectiveness of social media usage

High 25%, Medium 65% and Low 10%

 

Question 5: How would you rate your personal usage?

High 47.5%, Medium 32.5% and Low 20%

 

 

Question 6: Please list top three examples of good social media use in your council

Key areas to emerge included severe weather updates, gritting, election results, live-streaming council meetings, event promotion and a growing number of service-led social media accounts.

 

Question 7: List three examples from across the West Midlands of social media you’ve been impressed with*

Headlines – most mentions:

14 Police mentions            (split across West Mids, Staffs, Solihull, Halesowen, Warwickshire and West Mercia

11 Walsall Council             (split across Twitter corporate account, Walsall 24, Who Cares Walsall, Walsall Gritter & Town Centre planning consultation)

11 Twitter Gritter, #WMgrit

5 Coventry Facebook

 

Question 8: What are the barriers stopping your council from using social media more effectively?

(Many respondents selected more than one choice hence the percentages do not add up to 100)

Cost                                        9 (22.5%)

Technology                           4 (10%)

Training                                 15 (37.5%)

Trust                                       14 (35%)

Risk                                        13 (32.5%)

Lack of guidelines/governance     9 (22.5%)

Resources                             5 (12.5%)

Time                                       8 (20%)

 

Key stat: Only five respondents (15%) said that there were no barriers

 

Question 9:

Is social media used by members?

Yes                                          34 (85%)

Is social media used by senior officers?

Yes                                         13 (32.5%)

Is social media used by front line staff?

Yes                                         19 (47.5%)

Is social media used by communications teams?

Yes                                         40 (100%)

 

 

Question 10: Do you have an up-to-date social media strategy/action plan?

Yes     25 (62.5%)     No       15 (37.5%)

 

Question 11 : Has staff training or guidelines published ?

Yes                             30 (75%)

No                               10 (25%)

 

Question 12: Which platforms are your council OK with you using?

Twitter                        Yes 40 (100%)

Facebook                  Yes 40 (100%)

LinkedIn                    Yes 16 (40%)

YouTube                   Yes 33 (82.5%)

Yammer                     Yes 17 (42.5%)

Google+                     Yes 9 (22.5%)

Instagram                  Yes 1 (2.5%)

Soundcloud              Yes 1 (2.5%)

Audioboo                   Yes 6 (15%)

Flickr                          Yes 30 (75%)

Others…

Pinterest                    Yes 4 (10%)

FourSquare              Yes 2 (5%)

Cover-it-live               Yes 2 (5%)

n0tice                         Yes 1 (2.5%)

Dropbox                     Yes 1 (2.5%)

 

Question 13: Do you think you will be using social media more in the future or less?

Yes 39 (97.5%)                     Don’t know 1 (2.5%)

 

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